- Over the next decade, ASEAN will become the world’s fourth-largest economy with a roughly $4 trillion USD consumer market. While the entire region will offer abundant growth opportunities, each market will evolve differently.
- Eight key consumption themes will emerge, some of them accelerated by the COVID-19 pandemic.
- In particular, COVID-19 is changing shopping behavior, radically speeding up the digital future and making sustainability a harder tradeoff for policymakers in the short-term.
Praneeth Yendamuri, Partner, Bain & Company
Zara Ingilizian, Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum