8 ways ASEAN consumer habits will change by 2030 – shaped by COVID-19, tech and more (WEF)

  • Over the next decade, ASEAN will become the world’s fourth-largest economy with a roughly $4 trillion USD consumer market. While the entire region will offer abundant growth opportunities, each market will evolve differently.
  • Eight key consumption themes will emerge, some of them accelerated by the COVID-19 pandemic.
  • In particular, COVID-19 is changing shopping behavior, radically speeding up the digital future and making sustainability a harder tradeoff for policymakers in the short-term.

https://www.weforum.org/agenda/2020/06/8-ways-asean-consumer-habits-will-change-by-2030-shaped-by-covid19-tech-and-more/

, Partner, Bain & Company

, Head of Shaping the Future of Consumption; Member of the Executive Committee, World Economic Forum

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