Making Impact Investing Work (Project-Syndicate)

After decades on the margins of finance and philanthropy, impact investing is finally moving into the mainstream, with most major asset-management firms having launched impact-investment funds and strategies. But without stronger standards, greater diversity of players, and a wider focus, a promising shift could become corporate whitewash.

Brian Trelstad is a partner at Bridges Fund Management and co-chair of Impact Capital Managers.

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