The recent emergence of two splinter parties from the Justice and Development Party (AKP) points to a deepening crisis within the party and growing discontent toward party leader and president, Recep Tayyip Erdoğan. Although the leaders of the two new parties, Ali Babacan and Ahmet Davutoğlu, are both former high-ranking AKP politicians, they differ significantly in their style of politics and ideological leanings. Babacan is trying to position himself at the center of Turkey’s ideological spectrum and emphasize issues of good governance and the rule of law. Davutoğlu is aiming for the more conservative voters, focusing on the moral shortcomings of the current regime. Davutoğlu’s strategy has better chances in the short term, whereas Babacan is poised for a long game. The importance of both parties relies on their potential to attract votes from the AKP base. In a country that is deeply divided into two almost equal-sized camps that support Erdoğan and oppose him, even a small fraction of votes shifting from the AKP to the opposition can be a game changer.