The five stages of the Chief Digital Officer – and why they often fail (WEF)

  • 21% of large public firms employ a Chief Digital Officer, or CDO.
  • The average tenure of a CDO is 31 months, shorter than other C-suite roles.
  • Despite initial support for the CDO, research suggests many companies set up the CDO to fail.

, Professor of Innovation and Strategy, Cisco Chair in Digital Business Transformation, IMD Business School