Advertising Digital India versus Real India (The Indian Express, Brookings)

In the run-up to the general election, global tech companies must find ways to live with populism, pandering and paranoia.

https://indianexpress.com/article/opinion/columns/digital-india-versus-real-india-5543804/

The writer is the Dean of Global Business at The Fletcher School at Tufts University, founding executive director of Fletcher’s Institute for Business in the Global Context and non-resident senior fellow of Brookings India