The Downside of the International Impact of City Branding (CIDOB)

Big cities have well-defined strategies for brand consolidation and attracting investment. These global outreach efforts are being rewarded with the mobilisation of major assets for their economies. However, besides this evident beneficial impact, international action also has negative externalities that need to be dealt with and mitigated.

Author:Agustí Fernández de Losada, Director of the Global Cities Programme, CIDOB

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