The Problems with 5-Star Rating Systems, and How to Fix Them (Harvard Business Review)

Online marketplaces for goods and services are increasingly valuable and powerful. Yet many of them remain surprisingly unsophisticated when it comes to their reputation systems, which typically take the form of five-star ratings.

https://hbr.org/2019/07/the-problems-with-5-star-rating-systems-and-how-to-fix-them

Josh BreinlingerAndrei HagiuJulian Wright

 

 

 

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